SEO Domain Name URL

SEO Domain Name URL

URL structure is a much debated topic. You will notice all types of websites with all types of URL structures come up in all types of searches. There are some general rules you should try to follow when possible:

1. Keywords and key phrases included in your URL should be listed in order of importance. For example:

  • www.website.com/keyword1/keyword2/keyword3

2. When possible, keep the number of the characters included in the URL to 75 characters or less.

3. Use dashes (-), not underscores (_).

4. Don’t list out keywords in an attempt to achieve a keyword URL. For example:

Good URLs:

  • www.website.com/womens/shoes.html
  • www.website.com/womens/shoes/
  • www.website.com/womens-shoes

Bad URLs:

  • www.website.com/womensshoes.html
  • www.website.com/womensshoes/

5.  Avoid the use of unnecessary characters, symbols, and numbers in the URL. For example:

  •  www.website.com/womens-shoes/18774635y&-87%dhskoollwk/

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