‘Search Engine Optimization’ Blog Category

Directory Submissions: Top 10 Business Directories

Directories drive relevant traffic to your website and increase your search engine credibility. There are two primary groups of directories you want to target: 1) business directories, and 2) industry-related directories. Like everything else online, available directories may change on a weekly basis. Once per week, you should conduct a search on the top three search engines to make sure your website is included on the top business directories and the top industry-related directories.

When you search for business directories and industry-related directories, go 5-10 pages (at least) in results.

A starting list of business directories:

  1. HotFrog.com
  2. Manta.com
  3. MerchantCircle.com
  4. ShowMeLocal.com
  5. WhitePages.com
  6. Local.Yahoo.com
  7. SuperPages.com
  8. YP.com
  9. InsiderPages.com
  10. Bing Business Directory

We have a great directory submission service! We manually write company descriptions, we manually enter in your business informaiton, we hand-select keywords and categories, and we hand-pick which directories to add your company to. Our directory submission service is effective and affordable! Contact us today!

Organic SEO

There are two types of SEO: organic SEO and paid SEO.

Organic Search engine optimization (organic SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

Below is an image of organic SEO and paid SEO. In the black circle is an example or an organic search results. Above the black circle, in the “pink” box, is a paid advertisement sponsoredy by Google. You will also see paid SEO on the right columns of many search engines. The ultimate goal: to achieve high organic SEO results.

Organic SEO

Organic SEO

SEO Domain Name URL

URL structure is a much debated topic. You will notice all types of websites with all types of URL structures come up in all types of searches. There are some general rules you should try to follow when possible:

1. Keywords and key phrases included in your URL should be listed in order of importance. For example:

  • www.website.com/keyword1/keyword2/keyword3

2. When possible, keep the number of the characters included in the URL to 75 characters or less.

3. Use dashes (-), not underscores (_).

4. Don’t list out keywords in an attempt to achieve a keyword URL. For example:

Good URLs:

  • www.website.com/womens/shoes.html
  • www.website.com/womens/shoes/
  • www.website.com/womens-shoes

Bad URLs:

  • www.website.com/womensshoes.html
  • www.website.com/womensshoes/

5.  Avoid the use of unnecessary characters, symbols, and numbers in the URL. For example:

  •  www.website.com/womens-shoes/18774635y&-87%dhskoollwk/

Need help with creating an SEO domain name or URL? Contact us today! We are effective and affordable!

Meta Keywords And Key Phrases

There are a lot more to keywords than just finding words and phrases with the most monthly searches. Consider this your keyword lesson section!

  1. You need to think like a customer! What would they be searching for to find your business? What need to they have that your product or service can meet?  Write down a list.
  2. What keywords and key phrases are your competitors coming up for? Write down a list.
  3. What keywords and key phrases do you want to come up for? Write down a list.

Now you need to find an accurate keyword tool. The most well know free keyword tool available is run by Google (AdWords): https://adwords.google.com/select/KeywordToolExternal. Take the lists that you compiled from the above tasks and enter them into the search box. Once you enter them all in (on separate lines), hit the “Search” button. It would greatly benefit you to learn more about the Google AdWords Keyword tool so you have actual and current statistics for your searched keywords and key phrases.  This is where the real work starts.

Compare the keywords and key phrases you entered in to the ones that come up. This may give you more keyword and key phrase ideas or it may assure you that you made the right keyword and key phrase choices. With either the original list you had or the new list you created, write your keywords and key phrases down in order of “most searches” to “least searches.” On the top three search engines, search for all of the keywords and key phrases (individually) on each search engine. If the websites that come up for each individual keyword or key phrase include your competition, or are relevant to your company/product/service, put a star next to it.

Next you need to find relevancy between your keywords and key phrases. Keep in mind: you have multiple pages on your website and each page needs a separate set of keywords and key phrases! Once you have found relevancy, assign keywords and key phrases to specific pages on your website. Your homepage should contain keywords that best represent your overall company (what you do/what you sell) BUT each page on your website needs to contain keywords that exactly match what that page is about.

Keyword and key phrase research and placement is an art. Some people are good at it, some people are great at it, and some people are amazing at it. Keywords and key phrases help with Meta Information, content generation, URL generation, and more. Keywords and key phrases are the basis of your website development and online marketing efforts. Choose wisely!

You can also hire us, we are great at keyword and key phrase research and generation…we are also very affordable!

Starting Statistics

It is important to know where you started from so you can effectively measure your progress and success. I would consider creating an Excel Spreadsheet so you can track your website statistics on a weekly to month basis.  Statistics you want to track are as follows:

  • Google Page Rank
  • Alexa Page Rank
  • Home Page SEO Relevancy (% format)
  • Inbound Links – Keyword and General
  • Internal Links – Keyword and General
  • Search Engine Rankings (Top 3-5 Search Engines)(Any Number Of Key Phrases)
    • There are two ways to test your search engine rankings: 1) Google Analytics and 2) conducting website searches. When you conduct a website search it is important to make sure you website cache has been cleared prior to searching. Once you begin your searches, test all general, exact, and relevant keywords and key phrases. For example:
      • If you own a Cake Bakery in Boston, MA these would be SOME of the phrases you would test when conducting a ranking search:
        • Cake bakery
        • Boston cake bakery
        • Ma cake bakery
        • Boston, ma cake bakery
        • Bake bakeries
        • Boston cake bakeries
        • Cake bakeries in ma
        • Cake bakeries in Massachusetts
        • Cake bakeries in boston
        • Bake bakeries in boston, ma
        • Special occasion cake bakeries
        • Cake shops
        • Cake makers
        • Cake makers in boston
        • Cake makers in ma
        • Cake makers in Massachusetts
    • As you can tell by the above partial list, there is a lot of different possibilities. This is important however to consider when you choose the keywords you intend to target. 
  • It is important you also keep track of WHO is coming up. If you know who is coming up, you can look into why they are coming up. If you know the WHY, you just figured out the HOW. Things to look for:
    • Do they have more relevant content?
    • Has there website been up significantly longer than your website?
    • Do they have more inbound links?
    • Is there Meta Information more relevant than your meta information?
    • Is their website code cleaner than your website code (by W3C standards)?